Brand Sense. Sensory Secrets Behind the Stuff We Buy

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Brand Sense. Sensory Secrets Behind the Stuff We Buy

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Descriere produs
From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.
Detalii produs
Mai multe informatii
Categorie Carti
Autor Martin Lindstrom
Editura Kogan Page
Nr Pagini 192
Tip coperta Paper back
An Aparitie 2010
ISBN 9780749460570
Cod de bare 9780749460570